Roy Johns

Vice President, Human Resources & Marketing @Goodwill Industries Of Mississippi

Ridgeland, MS, US

As a dual-function executive, I lead the strategic direction of both Marketing and Human Resources, ensuring our brand and our people reflect the mission of Goodwill: transforming lives through lifelong learning and meaningful work.Marketing & Communications Leadership: • Drive organization-wide branding, advertising, and public relations strategies to build awareness, attract donors, and boost retail success.• Create and manage multi-channel marketing campaigns across digital, print, and broadcast to promote mission services and retail operations.• Lead content development (newsletters, blogs, video, impact stories) to connect audiences to our purpose and outcomes.• Serve as media spokesperson and manage all press outreach, interviews, and earned media placements.• Direct all event marketing and promotion for signature events. • Develop and optimize social media strategy and analytics to drive community engagement and measurable growth.• Lead the Goodwill Ambassador Program—empowering volunteers to serve as brand advocates across Mississippi.• Collaborate with executive leadership on data-driven marketing KPIs to guide strategic growth and community impact.Human Resources Leadership• Oversee the full lifecycle of HR functions.• Lead implementation of employee engagement initiatives, recognition programs, and culture-building strategies.• Develop and enforce HR policies and compliance practices to meet federal/state regulations. • Facilitate performance management, coaching, and staff development programs to align talent with mission goals.• Supervise the Compliance & Risk Manager, providing leadership on workplace safety, regulatory compliance, internal investigations, and risk mitigation strategies. • Manage the Learning & Development Director, guiding the creation and delivery of training programs, professional development initiatives, and organization-wide learning strategies.

Texas Tech University

Bachelor of Arts - BA, Summa Cum Laude, University Studies; Human Resource Development, Organizational Leadership, Communication Studies