Roy Weissman
Assistant Professor of the Practice @St. John\'s University, The Peter J. Tobin College Of Business
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WORK HISTORY
Assistant Professor of the Practice @St. John\'s University, The Peter J. Tobin College Of Business
Queens, NY, US
Teaching courses in the Management program. Current Courses include Managerial Strategy and Policy which studies the formulation and implementation of managerial strategies in business environments; International Business which examines the enterprise organization’s current corporate strategies, opportunities and challenges in the international environment and Management and Organizational Behavior which examines the managerial and leadership behaviors relevant to the effective utilization of administrative and human resources in organizational settings. Other courses taught include Managing Operations, Leadership, Electronic Commerce and Management Information Systems.
EDUCATION
Syracuse University - Martin J. Whitman School of Management
Bachelor of Science - BS, Marketing/Finance
Syracuse University - Martin J. Whitman School of Management
MBA, Marketing
SKILLS
ABOUT ROY WEISSMAN
Roy Weissman is an investor, business mentor and strategic senior management leader in business strategy and development and sustainable sales growth with a proven track record of identifying, negotiating and closing major deals, with companies including Amazon, News Corp, Shop.com, Comcast, Verizon, Time Warner and Guthy Renker, within the digital and traditional media and technology industries.Recognized for his experience driving business expansion and new market penetration for both top-ranking digital media corporations and agile, leading-edge innovative startups. Demonstrated track record of realizing significant results in revenue, market, and channel growth by forging lucrative online partnerships and shaping core strategies for e-commerce, branding, and media outreach. Committed to leveraging core KPIs, market insight, and the voice of the customer to develop effective digital media marketing and content strategies. Possesses a broad network of contacts in technology, Internet, cable TV, media and the entertainment industries.Areas of Expertise:New Business Development • Investor • Business Mentor • Digital Media • Sales & Marketing Strategy • Sales Management • Social Media • Team Building • Team Leadership • Streaming Video • Agency, Publisher & API Partnerships • Stakeholder Engagement • Online Video • Channel Development • Joint Ventures & Promotions • Cable & Online Broadcast media • Affiliate Marketing • Competitor Analysis • Strategic Planning • Digital Marketing • Business Startup • Business Turnaround Profit & Loss (P&L) • Account Management • Brand Development • New Market Penetration • Demand Generation • Branding • Contract Negotiations • Ecommerce
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