Prasun R.
Digital Marketing Manager | Performance Marketing | Lead Generation | CRM & Marketing Automation
- Role
- Digital Marketing Manager at Utkarsh India Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Prasun R.
As a growth-obsessed marketing strategist, I bring over 15 years of cross-channel experience spanning SEO, SEM, content, email, analytics, and paid media. I thrive on data, experimentation, and building high-impact marketing engines. 150% increase in organic traffic through holistic SEO Managed ₹1 Cr annual PPC budget — 30% lower CPA, 40% higher CVR 200%+ brand awareness & 300% engagement via social campaigns 45% more leads from inbound-focused content strategy 25%+ email open rate and 20% CTR growth through lifecycle campaignsExperienced across SaaS, e-commerce, and real estate sectors, I combine strategic thinking with tactical execution. I’ve led cross-functional teams, coached talent, and aligned marketing goals with business KPIs.Currently exploring senior digital leadership opportunities where I can help organizations scale sustainably through insight-led growth. Let’s connect!
Experience
Digital Marketing Manager
Feb 2021 — Present · Kolkata, IN
Managed end-to-end execution of lead generation campaigns across Google, Facebook, and B2B platforms (IndiaMART, TradeIndia), generating over qualified leads across 15+ product verticals.Built and maintained a marketing tech stack using Leadsquared CRM, integrating lead capture forms, auto-responders, lead allocation rules, and sales pipelines — resulting in 50% faster lead response time.Owned the creation and A/B testing of digital ads, landing pages, and email campaigns, contributing to a 37% increase in CTR and 23% lower bounce rate.Monitored and optimized PPC campaigns (Search, Display, Remarketing) with an average ROAS of 4.7x.Developed and maintained a dynamic monthly marketing dashboard using campaign analytics tools, aiding the management in strategic budget reallocation.Oversaw website content updates, UI/UX optimization, and implementation of lead capture mechanisms, increasing site leads by 55% in 6 months.Led a team of 5 digital marketers, assigning daily tasks, overseeing campaign execution, and providing real-time feedback and mentorship.Collaborated directly with the MD in quarterly brainstorming sessions to plan digital innovation roadmaps and long-term brand visibility strategy.
Education
GNK Institute
Bachelor of Hospitality Management, Hospitality Administration/Management
2008 — 2011
Sikkim Manipal Institute of Technology - SMU
Master of Business Administration (M.B.A.), Human Resources Management, Marketing
2011 — 2013
Bansberia Boys high School
12th Standard, Mathematics and Computer Science
2004 — 2006
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