Joel Roy
Demand Generation | Campaign Strategy | ABM | Program Manager | Author
- Role
- Program Manager, Customer Workshops at Zscaler
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Joel Roy
Marketing & Demand Generation Manager with a proven track record of success spanning digital marketing, ABM, marketing automation, marketing operations, and sales pipeline growth. Excels in creative and tactical management of omni-channel marketing campaigns. Translates large volumes of performance data into actionable strategies for growth and engagement. Commended for driving improvements and building relationships across business functions. Holds an MBA. Prepared to travel. Strengths include: Account Based Marketing (ABM) Marketing Automation Demand Generation Integrated Campaigns Campaign Strategy Content Development Project Management Audience DevelopmentGrowth Marketing Lead Generation Social Media MarketingProduct Marketing Lead LifecycleNFT and Web3 Strategist Community Manager
Experience
Program Manager, Customer Workshops
Oct 2024 — Present · San Francisco, CA, US
Education
Archbishop Riordan High School
High School, High School Diploma
California State University, Chico
Bachelor of Science, Recreation Administration; Special Event Planning, Tourism, and Commercial Recreation
Saint Mary's College of California
Master of Business Administration (M.B.A.), Marketing
Skills
- Video Production
- Digital Marketing
- Marketing Automation
- Product Marketing
- Sports
- Social Networking
- Adobe Audition
- Fundraising
- Crm
- Hootsuite
- Marketing Strategy
- Sponsorship
- Lead Generation
- Market Research
- Sem
- Event Planning
- Content Development
- Final Cut Pro
- Sports Management
- Communication
- Google Analytics
- Photoshop
- Salesforce.com Administration
- SEO
- Public Relations
- Google Adwords
- Audience Development
- Social Media
- Sports Marketing
- Demand Generation
- Account Management
- Content Marketing
- Email Marketing
- Project Management
- Pardot
- Spss
- Customer Service
- Management
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