Royi Barnea
VP Channels | Global Partner Ecosystems | MSP/MSSP, VAR, VAD, Marketplace GTM Leader
- Role
- Head of Channel Sales at Trustmi
- Location
- Windham, NH, US
- LinkedIn followers
- 500 followers
About Royi Barnea
Channel Sales Executive with 20+ years scaling cybersecurity, SaaS, and IT companies across the U.S. market. Proven record in building partner ecosystems, designing channel GTM strategies, and transforming startups into 100% channel-driven revenue engines.I’ve built three cybersecurity startups’ U.S. operations from scratch — taking them from stealth or direct-only sales to acquisition-level equity (12x returns) and triple-digit YoY ARR growth.Core strengths include: ARR Growth & Revenue Acceleration — scaled revenues from <$1M → $16M+ ARR in under 3 years.🤝 Channel Program Architect — designed and launched award-winning 5-Star Partner Programs adopted by leading VARs, MSPs, MSSPs, VADs, and marketplaces (PAX8, SuperOps). MSP/MSSP Ecosystem Builder — scaled partner bases from 4 → 300+ globally, driving land & expand adoption. Global Distribution & Marketplace Expansion — secured listings in major cloud marketplaces and brokered 2-tier distribution deals. Recognized Leader — CRN Channel Chief, 6× Channel Community Awards, and multiple partner program recognitions. Team Builder & Leader — built SDR, PAM, and CAM teams from scratch (up to 14+ employees) to execute high-velocity partner-led growth.I thrive at the intersection of channel sales, GTM strategy, and partner-led growth, serving as a trusted advisor for vendors scaling in North America and globally.
Experience
Head of Channel Sales
Nov 2025 — Present · NH, US
Education
The College of Management Academic Studies
Bachelor's degree, Business Administration and Management, General
2001 — 2003
Tichon Chadash -Hod Hasharon
Graduate., Giography
1990 — 1992
Skills
- Networking
- Checkpoint
- Information Security
- Solution Selling
- Cyber-Security
- International Business Development
- Product Management
- Network Security
- Management
- Relocation
- Leadership
- Telecommunications
- Business Development
- Vendor Management
- International Sales
- Vendor Partnerships
- Sales
- Selling
- Start-Ups
- Cloud Computing
- Saas
- Go-to-Market Strategy
- Virtualization
- Pre-Sales
- Sales Operations
- Security
- Enterprise Software
- Sales Management
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