Roy Edmonds
Digital Lead @Various Companies
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WORK HISTORY
Digital Lead @Various Companies
London, GB
ABOUT ROY EDMONDS
I am a digital leader with experience across BAFTA, Webby- and Emmy-award-winning projects, driving transformation, creativity and strategy for global media brands and not-for-profits. I have a proven track record of leading portfolios and cross-functional teams across planning, development, content, social media and marketing campaigns. I lead the end-to-end digital delivery in collaboration with internal teams, agencies and suppliers, using audience-first approaches to grow reach, deepen engagement and deliver innovation. KEY SKILLS• Creative Vision and Editorial Leadership.• Digital Strategy, Transformation and Roadmap Ownership.• Cross-Functional Team Leadership, Operating Models and Capability Building.• Portfolio, Budget and P&L Ownership across Complex Digital Ecosystems.• Senior Stakeholder, Board and Organisational Engagement.• Data-informed and AI-enabled Strategy, Governance and Decision Making.EMPLOYMENT• Media: BBC; Walt Disney; Discovery, Inc; Nickelodeon; MTV; Comedy Central.• Not-For-Profit: NSPCC; Blood Cancer UK; Alzheimer\'s Society; Royal British Legion.
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