Roy Dank
SVP, Strategy at Le Truc | Ex-Droga5, Meta, Frog and Converse
- Role
- SVP, Strategy Director at Publicis Groupe
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Roy Dank
Started my career as a music and culture writer for VH1, Soma, XLR8R and CMJ, while simultaneously being a publicist for Questlove, Napster and Andrew Weatherall.Channeled my passion for culture and helping others succeed into playing critical strategy roles building agency businesses for XLR8R and Vice, respectively, where we got independent creators paid and made brands happy with measurable results.Did the startup thing with Outlier and Prehype, contributing to explosive growth at breakneck speed.Honed my strategy craft and learned a ton at best-in-class agencies (Droga5, FCB, BBH), consultancies (Frog, Teneo), and with world-class clients (Nike, YouTube, MoMA) alike, where I helped to solve complex business problems through unexpected and imaginative approaches while navigating labyrinthine organizations, and bringing disparate groups of internal and external teams together. And yes, Dank is my real surname.
Experience
SVP, Strategy Director
Jan 2023 — Present · New York, NY, US
Education
Goldsmiths, University of London
Media & Communications Studies
Binghamton University
Bachelor of Arts (B.A.), English - Literature & Rhetoric
Skills
- Digital Media
- Creative Direction
- Social Media
- Entertainment
- Offline Marketing
- Technology
- Fashion
- Business Development
- Branded Entertainment
- Brand Management
- Content Strategy
- Integrated Marketing
- New Media
- Brand Architecture
- Digital Strategy
- Social Media Marketing
- Branded Content
- Strategy
- E-Commerce
- Content Development
- Publishing
- Marketing
- Events
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