Royce Roy
Head of Marketing | Growth Hacking through AI and Automation
- Role
- Head of Marketing at Enventure Engineering
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Royce Roy
I’m a marketer with over 18 years of experience. I help teams grow and achieve results. At Enventure Engineering, I increased qualified leads by 40% and organic traffic by 30%. I focus on making sure our campaigns work well. Before that, I worked at EPIC Audio Visual. There, I improved conversion rates by 33%. I analyze performance and adjust strategies to drive success. At Scania, I helped launch biofuels and hybrid vehicles, which increased revenue by 25%. This taught me how to manage complex campaigns. I have experience in automotive, AV, IT, and power tools (Bosch). I guide teams to create campaigns that connect with people and meet business goals. I’m looking for new opportunities as a marketing leader. My strengths include brand strategy, lead generation, and working with different teams. I believe in using data to make decisions. Outside of work, I enjoy being outdoors, going to music festivals, and playing football. My dogs, Hazel and Gunner, remind me to enjoy life. I’d love to connect with others or explore new opportunities. If you want to collaborate, please email me at Skills: Digital Marketing, Growth Marketing, Content Marketing, Email Marketing, Lead Generation, Brand Strategy, Demand Generation, Performance Marketing, Project Management (PRINCE2® Certified).
Experience
Head of Marketing
Jun 2023 — Present · Bangalore Urban, IN
Developed and executed a comprehensive digital marketing strategy, resulting in a 25% increase in inbound leads and a 40% revenue boost through digital transformation initiatives. Spearheaded Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies, utilizing Pay Per Click (PPC) campaigns to maximize online advertising effectiveness. Implemented content marketing, email marketing, and social media marketing efforts to enhance online lead generation and customer engagement. Optimised user experience (UX) across digital platforms, focusing on conversion optimisation to improve online lead generation and customer retention. Analysed campaign performance using Google Analytics, establishing KPIs to refine strategies based on data-driven insights. Led a cross-functional team to execute a cohesive content strategy that aligned with marketing goals, enhancing e-commerce efforts through effective display advertising. Developed strategic partnerships to amplify online advertising initiatives, driving brand visibility and sales conversions in the digital space. Integrated mobile applications into marketing efforts to enhance digital engagement and outreach. Championed business development through innovative digital media tactics, effectively converting leads into loyal customers. Collaborated with product management and other departments to ensure seamless execution of the digital strategy, supporting product launches. Stayed ahead of trends in digital marketing and analytics, continuously optimising processes to enhance campaign effectiveness and drive competitive advantage.
Education
Ohio University
Master of Business Administration (MBA) - USA , Marketing
2003 — 2005
Mangalore University
BE, Mechanical
1997 — 2001
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