Royce Nair
Vice President - Brand Marketing at Axis Bank | Marketing | Digital | Social | Campaigns | Banking | Telecom | Retail | AI Marketing & Brand Strategist | AI Content Enthusiast
- Role
- Vice President Head of Brand Marketing & Subsidiary Initiatives at Axis Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Royce Nair
I have been a curious student of marketing since 2007. On my journey of marketing, I have…
Experience
Vice President Head of Brand Marketing & Subsidiary Initiatives
Apr 2022 — Present · Mumbai, IN
Building a purposeful brand under the bank\'s ‘dil se open’ credo. Lead custodian of the Axis Bank ‘brand’ and how it is represented across all mediums nationally.Led all national brand campaigns including Dil Se Open thematic campaigns, Citi acquisition campaign, Mobile app relaunch - ‘open by Axis Bank’ and multiple other national campaigns.Key contributor in achieving a 30% growth in brand consideration for the bank in the highly competitive BFSI category.End to End ownership of campaign development, production and deployment (on banks’ owned mediums)
Education
S P Jain School of Global Management
MBA
2007 — 2008
Internet Mobile Association Of India(IAMAI)
Advanced Program in Digital Marketing
2011
University of Mumbai
Bachelors in Management Studies
2002 — 2005
Indian Institute of Management, Bangalore
MDP
2011 — 2011
MICA | The School of Ideas & UpGrad
Post Graduate Certification Program in Digital Marketing & Communication
2020
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