Royce Samaniego
Atkinson Marketing Association, President @Willamette University Mba
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WORK HISTORY
Atkinson Marketing Association, President @Willamette University Mba
Salem, OR, US
As President of the Atkinson Marketing Association, I lead the strategy and execution of initiatives focused on helping MBA students build practical, career-ready marketing skills. My focus has been turning the organization into a platform that connects classroom learning with real-world application and examples.I oversee all programming, including speaker events, workshops, and student-led projects. I’ve led initiatives like the Marketing Roundtable, where I drove branding, promotion, and community outreach, and organized hands-on workshops with 20+ participants focused on applying marketing concepts in real scenarios.Overall, I focus on making the association more engaging, more practical, and directly aligned with helping students succeed in marketing roles, while also helping fellow graduate students outside of marketing understand and apply core marketing principles in their own career paths going forward.
EDUCATION
Willamette University MBA
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Vistamar School
High School Diploma
Willamette University
Bachelor of Arts - BA, Biology, General
ABOUT ROYCE SAMANIEGO
I’m currently pursuing my MBA at the Atkinson Graduate School of Management at Willamette University, focusing on Marketing, Strategy, and International Management. I have a background in biology, which has shaped how I approach problems—analytically and with attention to detail.Through my coursework and hands-on projects, I’ve worked on marketing strategy, financial analysis, and real-world business initiatives. This includes developing a community outreach and fundraising strategy for a professional sports organization and leading initiatives as President of the Atkinson Marketing Association.I’m especially interested in roles that combine strategy, marketing, and analytics, where I can help turn ideas into practical, results-driven solutions.
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