Royston Richards

About Royston Richards

Marketing has always been my passion, as I love connecting people to the products and services that enrich their lives. I graduated from the University of Wisconsin-Madison in 2021 with a Bachelor of Business Administration in Marketing, where I learned the fundamentals of marketing strategy, research, and analytics.I applied my marketing knowledge and skills in various internships and projects, culminating in my most recent role as an Account Coordinator at The Trade Desk, a leading programmatic platform. There, I assisted in managing four major accounts, including massive CPG brands, by addressing UI platform questions and acting as a liaison between client and support teams. I also developed client service materials, led weekly internal and external calls, and improved client-facing workflows by creating and hosting interactive training sessions. I contributed to increasing user retention and satisfaction rates, as well as enhancing the competitive advantage of The Trade Desk in the digital marketing space. My core competencies include account management, client service, client onboarding, and programmatic expertise. I am always eager to learn new skills and technologies, and I aspire to grow as a marketing professional and leader.

Experience

1. Buyer, out of Home

   Publicis Media

   Nov 2024 — Present

Education

• University of Wisconsin-Madison

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2021