Royah S.
Director - Research Analytics @Paramount
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WORK HISTORY
Director - Research Analytics @Paramount
Social Measurement, research and reporting lead across International Markets MTVE, Nickelodeon, Showtime and Paramount+ brand and programming marketing. Though leading on all international markets, there is a key focus on global strategic planning, reporting and insights. Regions include: UK, LATAM, Asia, Australia, France, Spain, USKey responsibilities include:• Owned Social reporting lead across MTVE (MTV & Comedy Central), Nickelodeon, Showtime and Paramount+ brands• Internal first point of contact for owned channel tracking through Paramount proprietary Business Intelligence data tables using social media and third-part APIs • International reporting lead for social brand, IP, tent-pole, and ad sales.• Leading the International integration with Domestic reporting to create global analytics functionality for Paramount International across brands above• Working closely with Digital, commissioning, Ad Sales, and brand teams for strategic support throughout the year
EDUCATION
University of the Arts London
BA(Hons), Marketing and Advertising
ABOUT ROYAH S.
Experienced Insights Director and Data Strategist with a demonstrated history of working in the marketing and advertising industry. key focuses in culture, community and conversations.• Experience with social tools including: Talkwalker, NetBase, Brandwatch, Crimson Hexagon, Sprinklr, Conversocial, Social Bakers, BrandWatch, KANTAR INSTARSocial, Affinio, Locowise & Sysomos.• Experience with data tools including: GWI, Canvas8, Stylus, Google Trends, Foresight Factory, AnswerThePublic• Experience across all major social platforms including Meta Business and Ads manager, Twitter Insights, YouTube insights, and TikTok insights.
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