Abhijit R.

About Abhijit R.

I work at the intersection of product, sales, and revenue, helping B2B SaaS companies turn product capabilities into pipeline momentum and predictable growth.My focus goes beyond launches and messaging. I lead go-to-market strategy end-to-end — defining ICP, sharpening positioning, building competitive narratives, enabling enterprise sales teams, and aligning product priorities with commercial outcomes.I operate as a revenue partner to sales and leadership, not as a downstream marketing function. That means prioritizing the right GTM bets, simplifying complex value propositions, and focusing on what improves win rates, sales confidence, and deal progression.I’m now looking to take on roles where I can own or co-own GTM outcomes, work closely with founders or senior leadership, and help scale strong products into structured, repeatable revenue engines.Selected Business Impact • Strengthened enterprise positioning and GTM alignment to improve pipeline quality and deal progression • Enabled sales teams with clearer competitive messaging and objection handling frameworks • Partnered with product and sales leadership to align roadmap, messaging, and revenue priorities

Experience

1. Associate Manager - Product Marketing & Gtm (Enterprise B2b Saas)

   HCLTech

   Aug 2019 — Present · Bangalore, IN

   Led global product marketing and GTM strategy for enterprise B2B SaaS across India, the US, and GCC markets. Defined ICP-driven positioning, built competitive narratives for enterprise sales, and partnered with Product on launches aligned to commercial priorities.Delivered structured sales enablement programs that strengthened deal velocity and competitive confidence. Led and mentored a 10-member Product Marketing and Design team.

Education

• Calcutta University, Kolkata

  B.Com, Commerce

• CQUniversity

  MBA, Business Administration and Management, General