Roya B.
Headcount Vendor Management @Bell
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WORK HISTORY
Headcount Vendor Management @Bell
Toronto, ON, CA
Designed and implemented vendor performance dashboards that improved KPI tracking and reporting efficiency, enabling executives to make faster, data-driven decisions and optimize workforce allocation across multiple business units• Streamlined headcount vendor management processes by proactively identifying operational gaps, proposing strategic solutions, and implementing best practices—improving process accuracy and reducing reporting delays• Partnered with business leaders and vendor stakeholders to align performance goals with organizational strategy, ensuring seamless delivery of client services and strengthening long-term vendor relationships• Delivered weekly, monthly, and quarterly business reviews to senior leadership, providing actionable insights on performance trends, cost optimization, and workforce planning
EDUCATION
Ghiaseddin Jamshid Kashani University
Bachelor's degree, Computer Engineering
Bahar Educational Institute
Master of Business Administration (M.B.A.), MBA-Marketing
Seneca Polytechnic
Graduate Certificate in Brand Management , Brand Management
Seneca Polytechnic
Graduate Certificate , Marketing Management Graduate Certificate Program, Toronto, Canada
Islamic Azad University
Associate's degree, Computer Engineering
Islamic Azad University
Master of Business Administration (M.B.A.), Executive MBA
SKILLS
ABOUT ROYA B.
With 14+ years of experience across telecom, technology, and global brands, I specialize in transforming data into strategies that fuel business growth. My expertise spans business intelligence, market research, consumer insights, and marketing strategy—bridging the gap between analytics and decision-making.At Bell, I developed and implemented performance dashboards that streamlined vendor management, optimized processes, and delivered executives actionable insights for cost and performance improvements. Previously, at MCI (Iran’s largest telecom with 70M+ subscribers), I spearheaded market research and analytics initiatives that drove a 5% market share increase, launched new revenue streams, and strengthened customer retention.Skilled in Tableau, Power BI, and SPSS, I combine technical expertise with strategic vision to guide product, sales, and marketing teams. Beyond analytics, I bring deep experience in brand management, CRM, and digital marketing, helping organizations craft compelling communication strategies that resonate with customers.I thrive in environments that value innovation, creativity, and collaboration. My passion lies in uncovering insights that shape strategy, strengthen brand positioning, and deliver measurable impact. Areas of Expertise: Marketing Strategy | Consumer Insights | Business Intelligence | Brand & Communication | Telecom & Tech | Data Analytics | CRM | Product Marketing
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