Roy Pomes

About Roy Pomes

As the founder of Fairway Control, I help golf club owners, operators, and investors reimagine what’s possible at their properties. My work focuses on profit-centered strategy, non-traditional revenue growth, and modern golf business models that preserve the spirit of the game while maximizing returns.Golf is evolving—and clubs that adapt are thriving. Whether it’s adding dynamic hospitality experiences, launching new community-driven amenities, integrating technology, or redefining how membership is structured, my mission is to help course stakeholders lead with intention, precision, and data-backed planning.Fairway Control works with both private and public courses, resort and destination clubs, and golf real estate developers who are ready to think beyond traditional tee sheet revenue. We build smart, resilient business infrastructure around the course that enhances the player experience while creating additional profit centers—events, wellness, lifestyle, hospitality, retail, and more.I bring a strategic edge to golf, backed by over 18 years in IT and cybersecurity, and a military background that shaped my approach to leadership, logistics, and risk. Before launching Fairway Control, I founded Second Line Technology, a Managed IT Services Provider (MSP) that specializes in cybersecurity and compliance for businesses in healthcare, manufacturing, finance, and other regulated sectors.At Second Line, we deliver fully managed IT, HIPAA and CMMC compliance, 24/7 security monitoring, cloud migrations, and end-to-end support—helping clients stay secure, efficient, and audit-ready. Our team also works with golf clubs, resorts, and high-end residential communities to modernize their IT infrastructure and integrate smart systems, surveillance, POS, and member platforms with compliance in mind.Both Fairway Control and Second Line Technology are headquartered in the Florida Panhandle, but we work with clients across the U.S.As a U.S. Navy veteran, I lead with discipline, operational clarity, and a strong sense of mission. I value real partnership and long-term impact over short-term wins. I’m also deeply connected to the golf world—not just as a strategist, but as a lifelong player who understands the culture, the customer, and the business behind the game.If you\'re a golf course owner, investor, or club executive looking to grow your business intelligently—or a company that needs world-class IT and compliance support—I\'d love to connect.Let’s build what’s next.

Experience

1. Chief Executive Officer

   Fairway Control

   Sep 2024 — Present · Pensacola, FL, US