Roy Gonen
Product Marketing Manager @ Perimeters.io
- Role
- Product Marketing Manager at Perimeters
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Roy Gonen
In building mode.
Experience
Product Marketing Manager
Jan 2024 — Present
Leading the marketing efforts and storytelling for an emerging SaaS Security startup- Creating and executing go-to-market campaigns for new solutions, product launches, and updates- Driving content creation such as website, blogs, one-pagers, videos, demos, presentations, newsletters, and webinars- Developing the messaging and scripts for the outreach efforts with continuous A/B testing to increase conversion rate by 30% from previously established messaging- Grew website traffic, demos booked, and free trial signups by 200% with minimal resources within first 3 months of joining the company- Running the main Linkedin and personal accounts to create leads through free trial and demo offers- Grew followers by 300% over first 3 months with an average of impressions per month across all posts.
Education
University of Maryland
Bachelor's degree, Business Management & Marketing
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