Roy Bunch

About Roy Bunch

CPG Sales Leader/Natural Foods Specialist who excels at creating direction, building…

Experience

1. Vice President of Retail Sales

   Quorn Foods

   Jun 2021 — Present

   Charged with the profitable growth of the Quorn brand in the US through the development and leadership of a high performing team, setting ambitious vision and flawless execution of the business plan. Directed all product pricing policies, terms and conditions, retail agreements, budgets, and quotas to achieve short- and long-term objectives. • Created organizational structure to cover all targeted trade channels effectively and efficiently. Recruited, hired, and trained National Account Managers to deliver sales quotas. Provided vision and energy for the entire company to help deliver results in the Meat Alternative Category. • Developed customer marketing programs, account-specific planning process, forecasting and funding structure to facilitate explosive growth. Worked closely with marketing, operations, and finance to support expansion into multiple trade channels. Closed national distribution with Whole Foods, UNFI, Kroger, Safeway, and Target as well as numerous regional accounts (Publix, Ahold, Meijer, Giant Eagle, Weis, Sprouts, Raley’s, Albertsons, Harris Teeter, Shop Rite, Big Y, HEB, Meijer, INFRA, fresh Thyme, Sprouts) to name a few. • Owned Distributor Partnerships with KeHE, C&S, UNFI and AWG. This included contract negotiations at each Distributor to grow portfolio of products they provided. • Owned Trade and Revenue Management with Full P&L Management Experience for all customers in the US. Developed the Joint Business plans and Sales Strategy for each customer with focus on Category Velocity and new distribution. • Worked with Marketing Team to develop NPD through the Stage Gate process for all USA Products. • Called on and opened the Club business at Costco, BJ’s, and Sam’s for Quorn Foods. This included product development specific for each of the 3 Club businesses. • Experienced in Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Outlook. Google Docs, Google Slides, Google Sheets, Gmail.

Education

• Ball State University

  Bachelor of Science

Skills

• Spectra
• Space Management
• Distributors
• Iri
• Key Account Development
• Food Industry
• Customer Insight
• Market Analysis
• Inventory Management
• Retail
• Income Statement
• Customer Marketing
• Shopper Marketing
• Sales Plan
• Jda
• P&L Management
• Ac Nielsen
• Cross-Functional Team Leadership
• Demand Planning
• Direct Store Delivery
• Sales Management
• Planograms
• Wal-Mart
• Key Account Management
• Trade Marketing
• Profit
• Nielsen
• Pricing Strategy
• Pricing
• Wholesale
• Snacks
• Private Label
• Food
• Brand Management
• Frozen Food
• Categorization
• Sales
• Consumer Products
• Category Insights
• Fmcg