Roxana Janka

About Roxana Janka

I am an accredited PR professional with a passion for finding the right words to tell…

Experience

1. Senior Director of Public Relations

   Lifelong Learning Administration Corporation

   May 2019 — Present · Los Angeles, CA, US

   Develop communications and message strategies, managing a four-person team and consultants in the planning and execution of internal and external campaigns across paid, earned, social and owned channels. Ideated creative campaigns and initiatives to overcome communications challenges and achieve program goals. Led the repositioning of a 20-year-old charter school brand (creative platform and channel messaging, including paid advertising) to broaden its marketing from an at-risk population to general market high school students, correlating to a 16% increase in enrollment the following year. Innovated Personalized Learning Month with a multi-year strategy to stake our claim as pioneers of the education approach as it gains popularity across the country, so far securing hundreds of mentions and pieces of coverage. Conceptualized a creative campaign to educate parents, state policymakers and community stakeholders on the need for equity in education particularly for vulnerable and underserved students, resulting in millions of media impressions and helping to kill harmful legislation.

Education

• University of Central Florida

  Liberal Studies, Communications, Behavioral Science, Marketing Minor

  1995 — 1999

Skills

• Corporate Public Relations
• Brand Development
• Press Releases
• Digital Media
• National Media Relations
• Budgets
• Event Planning
• Strategic Communications
• Business to Business
• Franchising
• Advertising
• Corporate Communications
• Social Media Marketing
• Public Relations
• Social Marketing
• Media Relations
• Entrepreneurship
• Strategy
• B2b
• Online Advertising
• Marketing
• Business Development
• Marketing Communications
• Social Media
• Franchise Relations
• Product Development