Roxie Mooney

Board Member @Pneuma Systems Corporation

Orlando, FL, US
MOBILE NUMBERS
+14•••••••20

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WORK HISTORY

Nov 2022 — Present

Board Member @Pneuma Systems Corporation

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Pneuma Systems is reimagining the infusion therapy landscape with integrated solutions designed to streamline and personalize care for patients managing complex, chronic conditions.As a Board Director, I provide strategic guidance on commercial strategy, investor readiness, and innovation governance as Pneuma prepares for FDA submission and future market entry. Historically, infusion pump technologies have failed to adapt to the clinical complexity and continuum of care required across a patient’s infusion journey. Pneuma is addressing these gaps with a tech-enabled platform designed to modernize intravenous fluid delivery and improve both care coordination and system efficiency.My contributions include: Go-to-market strategy and value proposition development Commercial readiness planning and investor communications Innovation governance and board-level strategic oversightWith a market projected to exceed $31B by 2030, Pneuma is poised to lead a new era in infusion therapy—and I’m honored to help shape that trajectory at the board level.

EDUCATION

2017 — 2017

Harvard Business School Online

Disruptive Strategy with Clayton Christensen

2003 — 2006

Rollins College

Bachelor of Arts, Organizational Communication

2011 — 2013

Palm Beach Atlantic University

Master of Science, Organizational Leadership (MSOL)

2013 — 2016

Walden University

Doctor of Business Adminstration (DBA), Specialization in Marketing

SKILLS

Marketing CommunicationsStrategic PlanningStrategic PartnershipsBrand DevelopmentMarket PlanningDigital MarketingSocial Media MarketingEmail MarketingLead GenerationWebsite DevelopmentUser ExperienceLeadershipStrategyManagementSalesMarketing StrategyPublic RelationsEntrepreneurshipBusiness PlanningSocial MediaAccount ManagementMarketingNew Business DevelopmentCoachingAdvertisingIntegrated MarketingProduct DevelopmentMedia RelationsSocial NetworkingCreative DirectionOnline AdvertisingBrand ManagementCorporate CommunicationsCross-Functional Team LeadershipRetailProject ManagementOnline MarketingDirect MarketingSmall BusinessStart-Ups

ABOUT ROXIE MOONEY

I help mid-market healthtech and pharmacy companies increase enterprise value before scale or exit.I work with: CEOs preparing for premium acquisition or institutional scale CMOs under board-level scrutiny for ROI and GTM alignment PE operating partners accelerating portfolio value creationMost companies do not lose valuation during diligence. They lose it earlier through: Fragmented positioning Misaligned GTM systems Founder-dependent narratives Weak proof structuresBuyers form conviction before the process begins.Legacy DNA is a commercialization and valuation partner built specifically for mid-market healthcare complexity.We build: Buyer-ready narratives that transfer beyond the founder GTM systems aligned across brand, demand, and sales Commercialization dashboards boards can defend Proof structures that reduce diligence frictionOur work is grounded in the Commercialization of Innovation framework and 20+ years of healthcare commercialization experience.I’ve helped launch 100+ healthcare innovations and contributed to BioPlus Specialty Pharmacy’s growth from $750M to $2B through two acquisitions.Clarity is a valuation lever.If you are 12–36 months from an exit, preparing for acquisition, or facing sharper board conversations, start with the Exit Readiness Scorecard: https://legacy-dna.com/exit-readiness-scorecardOr Book a strategy call at

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Roxie Mooney — Email, Phone Number & Contact Info | Unifers