Roxanne Berardinelli
Executive Director at Disney ABC Television Group
- Role
- Executive Director at The Walt Disney Company
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Roxanne Berardinelli
Media executive with extensive experience utilizing data to provide strategic…
Experience
Executive Director
Apr 2017 — Present
Lead business intelligence for ABCE and DTS, using viewership data and consumer trends to better inform decision-making. Developed presentations and visualizations using both primary and secondary sources (Nielsen ratings, custom surveys, social trends, digital, SVOD, etc).Selected Contributions: Authored and delivered annual assessment on current media trends and the content landscape to senior executives at ABC and DGE to prime for decisions on pilot pickups, renewals and scheduling before the Upfront presentation Developed weekly presentations shared with executives of all levels across ABC to inform of weekly and season-to-date trends for the network and competition. Collaborated across other research functions (social, forecasting, etc) to deliver a 360 view on program performance/audience engagement Crafted two waves of SVOD Content Deep Dives to better inform senior leadership of the streaming landscape and its effect on traditional television viewership, pre-launch of Disney+(shared with the head of Investor Relations for his prep of Disney Investor Day #1) Led the charge to quantify Viewer Loyalty in order to better advise on audience flow and implications on consumer dedication to series in this evolved media landscape Advise on data quality and how to appropriately use data sets to drive the most value for the business, specifically validating third-party data by comparing to internal data sets (Nielsen measurement of Hulu vs. internal Hulu data to recommend appropriate usage for each Streamlined workflow using Tableau dashboards to save 30 hours of labor, pivoting resources to more analytical tasks Actively engaged in D&I, serving as speaker in Career Development panel for assistants at ABC, a panelist in ABC’s SPEC (script to pilot learning group) which endeavors to give more people opportunities to break into creative (or creative support) roles
Skills
- Digital Media
- Digital Strategy
- Television
- New Media
- Market Research
- Advertising
- Marketing Strategy
- Social Media
- Nielsen
- Broadcasting
- Analytics
- Media Research
- Quantitative Research
- Marketing Research
- Entertainment
- Broadcast
- Customer Insight
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