Roxanne Whiting
Director of Business Development @Asign
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WORK HISTORY
Director of Business Development @Asign
Ottawa, ON, CA
EDUCATION
MacEwan University
Diploma of Interpretation, American Sign Language/English Interpreting Program
SKILLS
ABOUT ROXANNE WHITING
Imagine navigating a world where communication is a constant barrier. For the Deaf community, this is an everyday reality—one that I’ve seen firsthand growing up as a Child of Deaf Adults (CODA). This experience shaped my lifelong mission: to break down barriers and ensure full access to communication for everyone.As the Director of Business Development at Asign, I lead a passionate team dedicated to revolutionizing language access through industry-best sign language interpreting and translation services. With over 25 years as an ASL-English interpreter, I understand that accessibility isn’t just about compliance—it’s about connection, equity, and empowerment.At Asign, we specialize in: On-Demand Video Remote Interpreting (VRI) – making ASL and LSQ interpreting available at the push of a button for businesses, government agencies, and essential services. In-person & Virtual Interpreting – supporting workplaces in all sectors, healthcare providers, legal services, and more in creating fully accessible environments. Translation Services – bridging language gaps by providing high-quality ASL-English and LSQ-French translations for video content, legal and business documents, and accessibility compliance. Our expert team ensures Deaf and hard-of-hearing communities have equitable access to critical information. Technology-driven accessibility – scaling language services through innovation, ensuring businesses meet accessibility standards while providing seamless communication. Our Impact: Canadian ASL Video Interpreter Provider for Canada Video Relay Service (VRS) 2020 Best Ottawa Business Award Winner Top 20 Finalist, 2023 Telus #StandWithOwners Award Expanding accessibility in banking, retail, healthcare, and public services across CanadaBeyond my work at Asign, I’m an advocate, entrepreneur, and change maker in accessibility. I was honoured to receive the 2022 Businesswoman of the Year Award (BYAs) and remain committed to pushing the boundaries of inclusion. But outside of my professional life, I’m also a proud mom to two amazing teenagers and two lovable dogs—and when I’m not championing accessibility, you can usually find me soaking up the sun at the beach, my favourite place to unwind and recharge.Let’s build a world where accessibility is the standard, not the exception. If you’re looking to make your business more accessible or explore cutting-edge interpreting solutions, let’s connect. Together, we can create a more inclusive future.
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