Roxanne Chou
Director of Marketing | x Google | B2C Brand Strategy & Storyteller | Integrated Marketing Campaigns | Product Marketing & GTM Strategy
- Role
- Director of Brand & Product Marketing at Yummly
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Roxanne Chou
Creative & data-driven consumer marketing leader experienced in guiding teams for global…
Experience
Director of Brand & Product Marketing
Aug 2023 — Present · San Carlos, CA, US
Lead consumer brand positioning and creative strategy, integrated marketing campaigns, and GTM plans for Yummly’s subscription-based meal planning app & wireless cooking thermometers. Report directly to COO, inspire and manage multidisciplinary in-house marketers and external agency teams. Partner with PM, Design/UX, and Eng to drive an integrated digital marketing strategy and across brand, product, and lifecycle channels.
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