Roxanne M. Burkett

About Roxanne M. Burkett

As an accomplished professional, I possess extensive experience across marketing strategy development and implementation, including strategic partnership strategies and social media marketing tactics while securing prominent brand position in evolving business landscape. By applying comprehensive technical skills, I deployed email marketing and streamlined multi-channel activities to obtain significant market penetration. Leveraging my strong leadership skills, I directed cross-functional teams to surpass revenue targets and generate leads to ensure remarkable business outcomes. Moreover, I spearheaded co-marketing and networking strategies and generated new B2B sales opportunities to bolster brand awareness. Throughout my professional career, I upgraded and implemented tailored marketing campaigns, orchestrated promotional events and seminars, and fostered partnerships with diverse organizations to maximize business growth and enhance brand visibility. As insightful leader, I utilized data-driven approach to analyze current marketing trends and qualitative and quantitative data to drive informed decision-making and foster marketing initiatives. Moreover, I have proven record of developing compelling content resonating with targeted audiences and nurturing associations with diverse client bases while securing new clients and retaining existing clients to thrive in business success. Gaining an advantage from detail-oriented proficiency, I managed budget, executed trend analysis, and estimated expenses while anticipating ROI to maximize marketing campaign impact. I am recognized for optimizing marketing partnership strategies to reach new users and promote opportunities for effective networking. Additionally, I spearheaded market transformations and provided senior-level guidance to ensure continuous improvement in marketing endeavors.

Experience

1. Senior Marketing Manager, Partnerships

   Fundraise Up

   Jan 2025 — Present · Brooklyn, NY, US

   As the Senior Marketing Manager, Partnerships, I lead all to/with/through/for partner marketing with our network of global partners, including channel, referral, tech/integration, and ecosystem. I develop GTM strategy for co-marketing campaigns and larger marketing initiatives like our annual Pulse of the Donor report driving pipeline and building stronger relationships with partners. I create enablement tools for the partner ecosystem and partner managers, maintain the partner portal, and deliver a cadence of to partner communications and initiatives. With my experience and knowledge, I offered valuable insights for strategic decision-making and planning of the partner marketing strategy and for the partner program as a whole.Key Accomplishments: Plan and execute marketing strategies and campaigns with key partners, Stripe and Salesforce. Work with the partnerships team to increase overall pipeline value by 32% and the # of opportunities by 127% YoY. Create and manage a MDF program for referral partners with high-touch activities that deliver strong leads. Implement partner program development strategy for referral and tech partners by launching a partner tier system and benefits, providing enablement initiatives to support partnerships team, developing partners through training and resources to drive pipeline and increase revenue growth.

Education

• Clemson University

  Bachelor of Arts - BA, Communication Studies

  2000 — 2004

• Instituto Intercultural, Mendoza, Argentina

  Spanish Immersion Program

  2012 — 2012

• Pontificia Universidad Católica de Chile

  Study Abroad Program | Clemson Semester Studies

  2003 — 2003

Skills

• Event Planning
• Spanish
• Food Pairing
• Creative Strategy
• Public Speaking
• Alcoholic Beverages
• Retail
• Budgets
• Beverage Industry
• Product Launch
• Brand Development
• Market Research
• Social Media
• Promotions
• Bookedout
• Product Marketing
• Brand Awareness
• Managing Project Budgets
• Management
• Experiental Marketing
• Cross-Functional Coordination
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Field Marketing
• Beer
• Digital Marketing
• Relationship Marketing
• Marketing Management
• Sales
• Selling Skills
• Consumer Marketing
• Trade Shows
• Managing Events
• International Business
• Cross-Cultural
• Salesforce.com
• Events Coordination
• Marketing
• Wine Tasting