Roxanne B.

About Roxanne B.

Experienced copywriter, content writer, and marketing communications strategist. Effective coordinator and manager of sales-enabling content marketing campaigns.Proficient in crafting content that educates, informs, inspires, persuades, engages, activates, and transforms brand awareness into brand differentiation, brand consideration, brand advocacy, and revenue growth.Extensively experienced in producing short-form and long-form copy (articles, blog posts, white papers, case studies, promotional emails, ad copy, eBooks, marketing collateral, scripts, syndicated content, product descriptions, landing pages, SME interviews, profiles, social media posts), and more.Professionally, Roxanne Blanford has worn many hats. An early fascination with music and writing led her to become an independent music journalist, writing for websites and covering the prestigious College Music Journal Marathon as an on-the-scene reporter. She published on several music review sites (among them MusicReviewer.com, Spotify, LiveDaily.com, AllMusic, Slant Magazine, Stylus Magazine, Extreme Music Online, and Music Emissions), where she reviewed releases, critiqued live events, and profiled artists. Her original articles showcase depth of knowledge and versatility in communications, and a sharp editorial lens, spanning entertainment, health care and health tech, brand storytelling, copywriting, and content marketing.AREAS OF EXPERTISE* Strategic, multi-channel content marketer and copywriter * Successful cross-functional team collaborator who works effectively with internal and external stakeholders to align messaging with business goals* Experienced in conceptualizing, executing, and managing a range of content deliverables * Tactical and enthusiastic team leader who establishes trust, builds rapport, and fosters efficient workflow* Vibrant communicator; self-initiating dynamo; works exceedingly well under pressure* Proven competence in working independently and as part of fast-paced teams* Supports and translates product strategy for target audiencesATTRIBUTES:Communication - Copywriting - Content Marketing Strategy - Copy Development -SEO Writing -AI for Marketing -Fact-Checking & Research -Editing/Proofing - Digital Marketing -Performance Marketing -Collateral Creation - Social Media - Brand Marketing - Healthcare Communications - Business Development - Workflow Management - Team Collaboration -Project Management - Strategic Planning - Public Relations -Media Relations - Promotion/Publicity -Entertainment Journalism

Experience

1. Marketing Copywriter

   Ihi

   Oct 2025 — Present

   Marketing Copywriter at Institute for Healthcare Improvement (IHI), contributing impactful marketing content across business lines for globally recognized not-for-profit health care improvement organization.

Education

• National Seminars Training

  Copywriting

• SUNY Empire State College

  Bachelor of Arts (B.A.), Communications | Cultural Studies

Skills

• Web Content Writing
• Copywriting
• Content Development
• Press Releases
• Blogging
• Research
• Content Management
• Marketing Communications
• Content Marketing
• Content Writing
• Integrated Marketing
• Online Journalism
• Performance Metrics
• Account Management
• Content Strategy
• Marketing Strategy
• Cross Functional Team Building
• Cultural Studies
• Digital Marketing
• Strategic Planning
• Web Content Management
• Public Relations
• Advertising
• Strategic Communications
• Simulation in Healthcare
• Email Marketing
• Social Media Marketing
• Direct Marketing
• Editing
• SEO Copywriting
• Marketing
• Copy Editing