Roxanne M. G.

Marketing & Agent Experience Manager @Julia B. Fee Sotheby's International Realty

Bedford, NY, US

Develop and execute high-impact marketing strategies tailored to the luxury real estate market, ensuring alignment with the Sotheby’s International Realty global brand.• Oversee the marketing lifecycle for exclusive property listings, including print and digital collateral, social media content, direct mail, and media placements.• Serve as the go-to resource for agent marketing support—providing brand consulting, campaign planning, and personalized collateral creation for top-producing agents.• Lead new agent onboarding and training, ensuring smooth integration with marketing tools, platforms, and brand standards.• Plan and host agent engagement initiatives, including workshops, recognition events, and office activations that strengthen retention and culture.• Collaborate cross-functionally with office leadership, creative vendors, and the Sotheby’s global network to enhance marketing reach and brand consistency.• Continuously monitor marketing KPIs, agent satisfaction, and campaign performance to drive data-informed improvements.

State University of New York College of Agriculture and Technology at Morrisville

Bachelor of Science - BS, Journalism, Communications & Online Media