Roxanna Sotelo

About Roxanna Sotelo

Hi, I’m Roxanna Sotelo a Marketing Manager at Mooton Group Inc. and a marketing systems strategist who specializes in building and optimizing end-to-end growth ecosystems.I work at the intersection of digital infrastructure, demand generation, and sales alignment, helping complex B2B organizations turn fragmented channels into cohesive, revenue-supporting systems. My experience spans website ecosystems, CMS migrations, analytics foundations, CRM workflows, content strategy, paid media, and event-driven lead generation with a strong focus on how all of these pieces connect and perform together.As a proud first-generation Latina, I bring a global, adaptable perspective to my work and thrive in fast-moving, cross-functional, and cross-border environments. I’m known for stepping into ambiguous systems, diagnosing what’s broken, and designing scalable solutions that support both brand and business growth.Beyond execution, I’m deeply invested in strategy, process, and long-term impact building marketing infrastructures that teams can actually maintain and scale.Outside of work, you’ll find me chasing sunsets at the beach, rewatching romantic comedies, traveling whenever possible, or questioning my life choices mid-OrangeTheory treadmill block.I’m always open to connecting with operators, founders, and teams who are navigating growth, scale, or marketing complexity, feel free to reach out.

Experience

1. Marketing Manager

   Mooton Group Inc

   Jun 2025 — Present · West Covina, CA, US

Education

• San Francisco State University

  Bachelor of Science - BS

  2016 — 2021

• UCL

  Bachelor of Science - BS, Business Marketing

  2017 — 2018

• Serrano High School

  High School Diploma

  2012 — 2016