Roxann Beckner

Medical Sales, Operations, and Performance Director Product Launch Market Penetration Sales @BIOCODEX

Bedminster, NJ, US

Hired to build the commercial medical sales team for entire United States. Direct Reports: 10. Budget:$1M. Call Points: Healthcare Professionals, Long-term Care Facilities, Retail Pharmacies, and GPOs Territory: U.S. Marketplace Products/Disease States: FLORASTOR (probiotic), Gut Health Sales Strategy and Execution: Drove transition from Long Term Care (LTC) to Health Care Professionals (HCP) focus, surpassing annual sales goals by 150% in 2021 and 165% in 2022. Collaborated with IQVIA to understand market competition and market share and generate target list of HCP accounts for each territory, generating Average Weekly Recommendations (AWR) as part of a Management by Objectives (MBO) initiative. Implemented a Sales Incentive Program, set daily call average MBOs, and forecasted sales goals, fostering a performance-driven culture within the Medical Sales team. Spearheaded the H2 2023 launch preparations for two newly approved patient types, orchestrating training, role-playing, and certifications to enhance market responsiveness. Process Improvement: Led the creation of new process management for existing rebate contracts and signed 3 new major rebate contracts at $1M per year each with GeriMed, Pharmerica, and Guardian. Orchestrated the development of HCP marketing materials and worked with KOL’s to obtain permission to utilize meta-analysis data. Initiated medical conference participation and exhibition to drive new HCP strategy—6 in \'22, 14 in \'23, and 18 planned for \'24. Team Leadership and Development: Orchestrated comprehensive recruitment, hiring, and training programs, successfully establishing a high-performing US salesforce from the ground up—Secured approval for US expansion in 2024. Engaged in rigorous weekly and quarterly performance evaluations through field visits, coaching reports, and individual/team virtual meetings, ensuring continuous learning and performance enhancement.

University of South Florida Muma College of Business

Bachelor of Science - BS