Roxana Medina
Creative Commercial Strategist | Marketing, Sales & Partnerships
- Role
- Vice President of Brand Marketing at The Well
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Roxana Medina
Strategic commercial leader with 13+ years of success driving revenue growth, brand performance, and market expansion across luxury hospitality, wellness, food and beverage, and retail. Known for developing and executing integrated commercial strategies that align marketing, revenue, sales, and creative functions to deliver measurable results. Adept at leading cross-functional teams and consulting on high-impact initiatives spanning digital marketing, brand positioning, advertising, strategic partnerships, experiential programming, and business development. A collaborative and forward-thinking leader with a strong track record of translating insights into action and elevating brand and commercial outcomes.
Experience
Vice President of Brand Marketing
Dec 2025 — Present
Education
The Art Institute of California-Orange County
Bachelors, Interior Design
2004 — 2007
Skills
- Market Planning
- Front Office
- Management
- Pre-Opening
- Tourism
- Budgets
- Restaurants
- Sponsorship
- Opera
- Social Networking
- Brand Awareness
- Marketing Strategy
- Catering
- Marketing Communications
- Hospitality Management
- Hospitality
- Customer Satisfaction
- Strategic Planning
- Event Planning
- Revenue Analysis
- Luxury
- Email Marketing
- Public Relations
- Social Media Marketing
- Event Management
- Hospitality Industry
- Resorts
- Marketing
- Online Marketing
- Hotel Management
- Food & Beverage
- Digital Marketing
- Brand Development
- Hotels
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.