Roxana Herfort
Regional Communication Lead @H&M
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WORK HISTORY
Regional Communication Lead @H&M
Hamburg, DE
I lead Corporate, Sustainability and Crisis Communications for Region Central Europa (DACH + Netherlands + Slovenia), enhancing brand value and customer perception through strategic media relations and PR, ensuring consistent and high-quality communication, while safeguarding and shaping the brand narrative.
ABOUT ROXANA HERFORT
Communication is more than my profession - it\'s my natural lens. I view it as both a strategic discipline and a personal instinct, rooted in a lifelong belief in the power of language to connect, influence and inspire. With a proven 10+ year track record in corporate and brand communications, I have led impactful media relations, executive positioning, PR strategies and communications consulting across tourism, finance, healthcare and fashion sectors.I advise executives and boards on navigating complex narratives: turning abstract into clear, credible messaging. What drives me: Generating value and fostering meaningful connections by making information resonate.
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