Rowan Herbert

WORK HISTORY

EDUCATION

ABOUT ROWAN HERBERT

I\'m a senior strategy & insights professional working at the intersection of trade, consumer and commercial decision-making.My work focuses on helping teams make clearer, faster and data-led decisions by connecting insights with commercial realities.I\'ve supported trade marketing, brand and product teams with- Market / Trade insights across channels and categories- Consumer and shopper insight- Concept and proposition testing- Decision-focused analysis for go-to-market and growth- Competition overviews for product placement, pricing and marketing effectiveness- Category Management across both internal and external customer dynamics- The go-to for data across multiple recognised platforms such as Nielsen, Circana, Kantar, Dunnhumby, IGD, Unify, Nectar and many more.I am particularly focused on ensuring insight is practical, timely and decision-relevant, enabling teams to move forward with confidence rather than delay action.I value thoughtful discussion around how insight, data and commercial context can be better integrated to support effective decision making.