Roushan Kumar
Guinness & Limca Award-Winning Campaigns | Digital Marketing Leader | BFSI Expert | Global Campaign Strategist | Performance Marketing & CX Specialist | 17+ Years of Exp.
- Role
- Associate Leadership Team Money2india Usa, Forex and HR at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Roushan Kumar
With over 17 years of experience in digital marketing, I’ve had the privilege of leading high-impact, cross-border campaigns that blend data-driven strategy with creative excellence. My work has contributed to award-winning initiatives, including campaigns recognized by both the Guinness World Records and the Limca Book of Records, underscoring a commitment to innovation and performance at scale.Specializing in the BFSI sector, I bring deep expertise in performance marketing, customer experience strategy and global campaign orchestration across digital platforms. My approach is rooted in aligning business goals with customer insights to drive engagement, conversion and long-term value.Whether it’s scaling global campaigns, driving digital growth through performance marketing, or creating meaningful customer journeys, I’m driven by impact and innovation. I believe in marketing that not only performs — but also connects, converts and builds lasting brand equity.
Experience
Associate Leadership Team Money2india Usa, Forex and HR
Apr 2025 — Present · Mumbai, IN
Lead multi-channel campaigns across SEO, SEM, paid media, content, and social.Responsible for annual marketing strategy and presence for US region.Spearheaded ATL/BTL campaigns including TVC production and lead generation.Optimize website performance and user experience (UX/UI).Manage and monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and GA4.Creating the annual marketing plan and activities calendar for Forex and POCreating Social Media presence
Education
IGNOU, Delhi
B.C.A, Computer Science
2000 — 2003
ICFAI Business School, Bangalore
MBA, Marketing, IT
2006 — 2008
Skills
- Marketing Strategy
- Strategy
- Market Analysis
- Google Adwords
- Email Marketing
- Business Planning
- Mis
- Key Account Management
- Microsoft Office
- Sales
- Online Advertising
- Online Marketing
- Banking
- Team Management
- B2b
- Data Analysis
- Team Building
- Management
- Segmentation
- Business Analysis
- Crm
- Business Development
- Analysis
- Lead Generation
- Digital Marketing
- Advertising
- Promotions
- Pricing
- Channel Sales
- Competitive Analysis
- Marketing Communications
- Marketing
- Market Research
- Market Planning
- Business Strategy
- New Business Development
- Account Management
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