Dan Sutton

About Dan Sutton

At heart, a savvy, consumer-driven brand strategist — driven to inspire new possibilities…

Experience

1. Founding Partner

   Roundpeg Consulting

   Jan 2004 — Present · Minneapolis, MN, US

   Roundpeg empowers brands to play a more meaningful role in people\'s lives.A consumer-inspired approach reframes brands\' perspective, potential and purpose to jumpstart or accelerate growth. Applying a rare mix of consumer-inspired rigor and creativity, Roundpeg co-creates strategies that inspire clients with the clarity and conviction to act.Alcohol — MillerCoors (MGD), Constellation Brands (Corona, Modelo, Pacifico, High West Whiskey, Kim Crawford), Beam Suntory (Vodka), Phillips Distilling (Tequila)Apparel: Tommy John, AlfaniArts — Ordway Center for Performing ArtsAg — Wilco Co-opAthletics — New Balance Auto — Advance Auto, TrueCarCPG — General Mills (Yoplait/Oui, Nature Valley), Crystal Farms, Post, Tropicana, GoMacro, Duke CannonDesign — Herman MillerEducation — Zenith Foundation, Minneapolis College of Art & DesignEntertainment — RedboxFinancial Services — Ameriprise, Citibank, Frost Bank, Key Bank, MidwestOneHome Improvement — Lowe\'s, Orchard Hardware, ADT Security, Valspar, 3M (Filtrete+Scotch)Homecare — SCJohnson, Mrs. Meyer\'s Clean Day, ScotchBrite Health — Revolution, Blue Cross Blue Shield, Health Partners/Virtuwell-Telehealth, OURAInsurance — Travelers, SecurianMedia — Discovery Pet — PetValu(CAN)Protein — Foster Farms, Just Bare, Impossible, Tyson, PerduePrivate Label — Target, Lowe\'s, Macy\'sQSR — Starbuck\'s, Arby\'sOutdoor Rec: Airstream, REI, Costa del Mar, MEC(CAN)Retail — REI, Target, Lowe\'s, Macy\'s, Best Buy (mobile, health, appliances, home theater), Advance Auto, PetValu, LL Flooring, Northern Tool+EquipmentServices — Geek SquadSustainability — Forest Stewardship Council, NiceRideTech — TomTom, Sony, Best Buy, OURAAgenciesNetworks — BBDO, JWT, Fallon, mono, WongDoodyIndependents — Cramer-Krasselt, PMH, boathouse, Little, Wink, McGarrah-Jessee, SolveCapabilities: Growth Target ID, Brand Strategy, Value Props, CPG/CX Innovation & GTM/Marketing Strategy, Consumer Insight, Journey Mapps, Jobs-to-be-Done

Education

• University of Virginia

  Bachelor of Arts - BA

Skills

• Advertising
• Direct Mail
• Social Media Marketing
• Public Relations
• Customer Insight
• Interactive Marketing
• Product Development
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Strategy
• Marketing
• Creative Strategy
• Brand Development
• Creative Direction
• Brand Architecture
• Relationship Marketing
• Marketing Communications
• Integrated Marketing