Rounak Guharoy

Creative Strategist @Ndtv

Mumbai, IN

As a Creative Strategist at NDTV, I develop and execute innovative, data-driven brand strategies to elevate brand visibility and audience engagement. My role focuses on creating comprehensive media marketing campaigns that resonate with target demographics and drive measurable business growth.Key Responsibilities & Achievements: • Brand Strategy Leadership: Spearhead creative and brand strategy initiatives, leveraging data insights to craft dynamic marketing campaigns that effectively position NDTV’s brand across various media platforms. • End-to-End Campaign Execution: Oversee the development and execution of integrated creative solutions, ensuring seamless cross-platform execution and consistent audience engagement across digital, broadcast, and print media. • Content Creation & Brand Positioning: Leverage market insights and analytics to deliver compelling content that aligns with the brand’s messaging, driving greater relevance and resonance with target audiences. • Collaborative Performance Marketing: Work closely with cross-functional teams, including marketing, digital, analytics, and creative departments, to optimize performance marketing strategies, significantly boosting brand visibility and contributing to overall business growth.This role has allowed me to combine my creative expertise with a strategic, data-driven approach, enabling me to deliver impactful marketing solutions that help NDTV achieve its business and brand objectives.

Kendriya Vidyalaya

Schooling, English, Accountancy, Economics and Statistics

L. D. Arts College

B.A., Economics (Hons) with Advt. n Statistics

MICA | The School of Ideas

Adventures In Communication, Workshop

Amity University, Noida

MA, Advertising and Marketing Management