Rotonda K. Williams

Therapeutic Area Manager @Genentech

Manage sales and marketing initiatives for a diverse portfolio of pharmaceutical products targeting breast cancer and hematological disorders, including Herceptin, Perjeta, Kadcyla, Phesgo, and Lunsumio, within the Georgia healthcare ecosystem. Leverage scientific expertise and industry experience to provide on-label pharmaceutical product information within targeted therapeutic areas. Support Healthcare Professionals (HCPs) by providing resources for optimal patient care in breast cancer treatment in close collaboration with Medical Science Liaisons (MSLs). Drove strategic influence on physician prescribing practices by engaging non-specialty and specialist physicians as a Bio and Pharma Sales Account Manager. Encouraged engagements among HCPs by coordinating speaker events, directing inquiries to MSLs, and disseminating information on breast cancer therapies. Distributed pharmaceutical samples and literature to physicians in compliance with legal and ethical practices. Empowered diverse clientele, physicians, and medical professionals in understanding pharmaceutical products and services. Identified strategic selling opportunities by analyzing market trends, competitive products, and pricing data. Cultivated strategic relationships with physicians and influential thought leaders to promote acceptance and utilization ofcompany products.