Rosy Cooke

About Rosy Cooke

Leader who recently pivoted from the C-suite into a new fulfilling role that serves others through impeccable communication! I was raised in Houston, Texas by two beautiful parents that instilled in me a passion for business on an international scale with a (literal) mom-and-pop feel. As we know, the world of business can be a volatile world; I believe that people are the center of any successful enterprise and meaningful connections. The human aspect can become muddled in business and I strive to bring authenticity to every conversation. I believe carefully crafted communication is key when marketing a product, good or service and just as important with your internal teams and business contacts. As a person with a very diverse heritage and upbringing, I am an advocate for diversity in my every day life. I create marketing materials that are needed in a multi-cultural, international landscape with a deep understanding of an array of languages, cultures, beliefs and communities. Specialties- Branding - Strategic Marketing - Social Media Content Creation - Internal Documentation - Multi-cultural Marketing - Copy in the Spanish Language - Non-Profit and Executive Leadership - Community Outreach Always looking to connect with: Entrepreneurs | Executives | Leaders | Speakers | 501c3 Organizations | NGOs | Businesses that operate and conduct business in Spanish|

Experience

1. Marketing and Social Media Coordinator

   Cram Crew, Inc

   Sep 2024 — Present

   Revamped marketing strategy to include a social media presence, email marketing, and community engagement- Restructured thousands of lines of data on ActiveCampaign and organized information in an effective manner- Grew non-existent newsletters to open rates of a minimum of 75% and click rates of over 25% on linked content- Contributed to the increase of traffic to company website by 109% by strategically giving the audience valuable information, seeing up to 5 clicks per user- Established and maintained a 0% unsubscribe rate- Conducted A/B Testing to leverage each field and block in an email to further refine messaging- Analyzed data on ActiveCampaign to determine winners based on set KPI goals- Created copy for newsletters, up to 6 a month- Designed accompanying graphics and dynamic content for unique audiences- Created social media content that aligned with reestablished brand identity and messaging- Grew social media following a minimum of 10% on FB, IG, and LinkedIn- Collaborated with web designer to overhaul unique pages to align to brand identity- Wrote and oversaw the writing of weekly blog posts by researching relevant content- Created working SOPs as a comprehensive guide on how to utilize platforms strategically

Education

• Houston Baptist University

  Bachelor of Business Administration - BBA