Rosy James

About Rosy James

I am a Brand Strategy and Growth leader with 9 years of experience shaping positioning, narratives, and decision frameworks across FMCG, Packaging, Technology, Travel, and Platform businesses.My work sits at the intersection of brand, business, and performance. I partner closely with leadership teams to define market positioning, guide go-to-market strategy, and translate business objectives into clear, scalable brand systems across B2B and B2C ecosystems.Across roles at ITC Packaging & Printing Business, OnePlus, Wonderla, and Swiggy, I have influenced growth and prioritisation decisions using structured insights, performance diagnostics, and consumer intelligence rather than tactical execution alone. I am known for bringing clarity to complexity, especially in high-stakes environments where brand trust, scale, and outcomes matter.I lead with an advisory mindset. My strengths lie in strategic planning, brand architecture, content systems, performance evaluation, and cross-functional leadership. Digital, analytics, SEO, and performance marketing are tools I use to drive sharper decisions, stronger positioning, and measurable impact.I enjoy roles where brand is treated as a business lever, not a support function, and where strategic thinking, accountability, and long-term value creation are expected.Open to senior brand, strategy, and growth leadership conversations across B2B and B2C contexts.

Experience

1. Brand Manager

   ITC Limited

   Oct 2024 — Present · Chennai, IN

   I drive website management, content strategy, SEO, PR, social media, campaigns, brand activation, and awareness to build and elevate ITC\'s Packaging and Printing Business across digital platforms and beyond.

Education

• Kristu Jayanti University

  Bachelor's degree, Business Administration and Management, General