Rosy Fu
Vice President, Merchandise Planning @ALO
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WORK HISTORY
Vice President, Merchandise Planning @ALO
Beverly Hills, CA, US
Lead the strategic planning function for a high-growth global brand—owning end-to-end merchandise financial planning, demand forecasting, inventory strategy, and cross-functional alignment to enable rapid, sustainable scale. Evolve the planning organization from foundational to future-ready. This includes architecting scalable planning frameworks, implementing integrated tools and analytics, and building a high-performing team capable of operating with both speed and strategic depth, turning planning into a competitive advantage—one that connects customer insights to product strategy, and business goals to operational execution.
EDUCATION
UCLA
Bachelor of Arts - BA, Business/Managerial Economics
ABOUT ROSY FU
I’m a builder—of systems, strategies, and, most importantly, people.Throughout my career, I’ve led high-impact work across some of the world’s most respected retail brands. Whether launching new business models, driving operational turnarounds, or building integrated planning capabilities from the ground up, I’ve approached each challenge with curiosity, courage, and a commitment to continuous improvement.I believe that great planning is more than a process—it’s a strategic lever that connects brand purpose to operational excellence. I’m passionate about translating complexity into clarity, enabling cross-functional collaboration, and designing ways of working that drive growth and scalability. My leadership style is grounded in transparency, inclusion, and a deep belief in developing others. I’ve made it a personal goal to build teams where future leaders not only thrive—but surpass me.At my core, I’m driven by impact: measurable business results, empowered people, and consumer experiences that deliver on a brand’s promise.Beyond the boardroom, I’m deeply committed to advancing women in leadership, mentoring the next generation, and supporting charitable initiatives that strengthen communities. I’m equally passionate about wellness, purpose-driven living, and creating space for what matters most—especially time with my family. These values not only inform how I lead, but why I lead.Core Competencies: Demand & Supply End-to-End Planning Process Transformation & Change Management Merchandise Planning Tool Implementation Enterprise Resource Planning (ERP) Enablement Direct-to-Consumer (DTC) Operations E-Commerce & Omni-Channel Optimization P&L Management Consumer Insights & Go-to-Market Execution Fluent in Chinese (Mandarin, Cantonese, & Shanghainese) Consensus Building & Team Development
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