Ross Teddy Craig
Senior Content Strategist @Bright Signals
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WORK HISTORY
Senior Content Strategist @Bright Signals
Glasgow, GB
Developing and implementing content strategies that optimise digital experiences, balancing SEO, UX, and brand voice to enhance discoverability and conversion.• Crafting compelling, performance-driven copy for clients such as Edinburgh Gin, Glengoyne, and Glen Scotia, ensuring consistency across web, social, and paid channels.• Collaborating with UX and design teams to create content that supports user journeys and business goals.• Leading content audits and strategy recommendations for clients in the spirits and tourism sectors.
EDUCATION
The University of Edinburgh
MA History (Hons), History
SKILLS
ABOUT ROSS TEDDY CRAIG
I’m a content strategist and copywriter with a unique blend of strategic insight and creative execution. My experience spans digital marketing, UX content strategy, and brand storytelling—honed through years of crafting messaging for major brands such as Tennent\'s Lager, Magners Cider, Edinburgh Gin, Loch Lomond Whiskies, and more.With a background in comedy and writing across channels, I have an instinct for audience engagement, helping brands develop distinct voices that connect across platforms. Whether optimising website experiences, writing compelling ad copy, or developing social media strategies, I focus on delivering content that resonates and drives results.As Senior Content Strategist at Bright Signals, I specialise in digital experience optimisation, multi-channel content planning, and audience-driven creative campaigns.But can I keep up to date with new platforms and trends? Learn a new language? Use my comedy skills in a practical way? Tick, tick, tick. In my spare time, I\'ve racked up over a million views across TikTok and Instagram by doing comedy in Slovak under my @slovenskyskot handle, leading to working with PS:Digital in Slovakia as the face of a campaign for the National Bank of Slovakia.
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