Ross Patrick Robinson

About Ross Patrick Robinson

Ross Robinson is a proven marketing leader with expertise spanning the financial services sector. He has delivered record-breaking digital acquisition for major firms like Discover and BMO US, marketing consumer credit cards, retail checking & savings products, personal lending products, investment apps, and more. Ross holds a master\'s degree in interdisciplinary Social Science (MAPSS) from The University of Chicago, and a B.S. in Neuroscience from St. Lawrence University.

Experience

1. Senior Digital Acquisition Manager, Us Deposits

   BMO

   Oct 2021 — Present · Chicago, IL, US

   Leading digital acquisition strategy and channel management for all of BMO\'s US Deposits products (Checking, Savings, CDs) across paid search, paid social, display, affiliates, and organic channelsExceeding annual account acquisition goals by 15%-100% across product categories and responsible for delivering against deposits goals of $2B+Overseeing campaign execution across several advertising and creative agencies, leading these partners in the development of annual media plans, testing roadmaps, and messaging strategiesWorking with external partners like Google, Facebook, TikTok, Pinterest, and others to continually improve and expand BMO\'s marketing capabilities by developing new data feedback mechanisms, measurement solutions, and targeting capabilitiesCoordinating with internal teams to influence site experience testing, lifecycle marketing efforts, and cross-sell activations to maximize acquisition effectiveness at all points in the consumer journeyDeveloping and presenting high-level performance reporting to senior leadership on a quarterly basis

Education

• University of Chicago

  Master’s Degree, Interdisciplinary Social Science (MAPSS)

  2014 — 2015

• St. Lawrence University

  Bachelor of Science, magna cum laude, Neuroscience, Government

  2012 — 2014

Skills

• Research
• Public Speaking
• Critical Thinking
• Microsoft Office
• Data Analysis
• Powerpoint
• Microsoft Excel
• Social Sciences
• Neuroscience
• Statistics
• Qualitative Research
• Biology
• Microsoft Word
• Teaching
• Social Media
• Editing
• Confocal Microscopy
• Political Science
• Quantitative Research
• Courage
• Science Journalism
• Fluorescence Microscopy
• Grant Writing
• Spss
• Higher Education
• Politics
• Policy Analysis
• Leadership
• Analytics
• Quantitative Analytics
• Big Data
• Big Data Analytics
• Data Mining
• Data Analytics
• Technical Writing
• Survey Design
• Neuroimaging Software
• Equity Research
• Private Equity
• Creative Writing