Alex Ross
National Sales Director @Yuk Yuk\'s Inc
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WORK HISTORY
National Sales Director @Yuk Yuk\'s Inc
Toronto and Hamilton, ON, CA
Client Management: Served as the main point of contact for over 150 venues, building and maintaining trusted relationships across multiple brands.Creative Collaboration: Worked with internal teams to develop and deliver custom-branded live experiences (e.g. for Taco Bell and Boston Pizza) that supported marketing objectives.Financial Stewardship: Oversaw program budgets up to $1.5M annually, ensuring reconciliations, reporting accuracy, and cost control.Trend Responsiveness: Leveraged cultural moments and emerging trends to propose timely activations and experiential campaigns that resonated with target demographics.
EDUCATION
Ryerson University
BA
ABOUT ALEX ROSS
Strategic and creative communications professional with 15+ years of experience in client service, branded content, digital campaigns, and live event production. Adept at leading cross-functional teams, managing project timelines, and executing integrated campaigns that align with business objectives. Skilled in client communication, social media strategy, and campaign delivery across digital, experiential, and traditional channels. Known for being a proactive problem-solver, adaptable team player, and culturally aware collaborator who thrives in fast-paced environments.
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