Ross Muchnick

About Ross Muchnick

I’m Ross Muchnick, a Junior at Washington University in St. Louis’ Olin Business School, where I major in Marketing with minors in Sports Business and Design. I was a former varsity football student-athlete and starting kicker, an experience that shaped my discipline, time management, and competitive approach to both academics and business.I’ve built a fast-growing presence as a content creator, amassing 100k+ followers on TikTok and generating 25M+ monthly views through sports, music, and live event content. I’ve partnered with 25+ brands, major music festivals, and artists, using creative storytelling and data-driven strategy to drive engagement and brand impact.Professionally, I’ve gained hands-on experience through roles with Innovative Partnerships Group, Austin FC, and other sports and media organizations, working across sponsorship sales, partnerships, content creation, and business development. I’m passionate about the intersection of sports, culture, media, and business, and I’m focused on building a career in sports marketing, partnerships, and experiential branding.

Experience

1. Content Creator

   TikTok

   Mar 2025 — Present

   Built an audience of over 100k followers on TikTok, and 25k on Instagram, reaching over 25 million views per month through high-engagement music, sports, live event and entertainment content- Partnered with 25+ leading brands such as Gametime, Kalshi, WeBull, Underdog, Anker, Neuro, Lysted, Book Seats, and more- Partnered with some of the largest music festivals across the world including Coachella, Lollapalooza, ACL, EDC, Breakaway, RISE, and more- Worked with some of the biggest artists and record labels in today\'s music industry, such as John Summit, Bunt, Dom Dolla, and Universal Music Group, promoting new music - Executed successful marketing campaigns, resulting in increased sales and brand visibility- Served as an affiliate marketer for several startups, including Sprout, Mosh, and Partiful, helping scale creator-led growth, brand awareness, and digital presence.

Education

• Washington University in St. Louis

  Bachelor of Business Administration - BBA, Business and Marketing