Ross M.
AI Product Lead @ onX | AI Product Strategy · 0→1 Discovery · Scaling AI Fluency
- Role
- Lead Senior Product Manger at onXmaps, Inc.
- Location
- Idaho Falls, ID, US
- LinkedIn followers
- 500 followers
About Ross M.
The hardest problem in AI product right now isn\'t the technology, it\'s knowing where AI actually makes the product better for users. I lead that work at onX, driving the transition from best-in-class mapping tools to AI-powered experiences that help people plan, decide, and discover. As Lead Senior Product Manager for AI & Foundational Experiences, my work spans AI strategy, 0→1 discovery, AI Product Governance, multiplayer, and foundational experiences. I also bring deep experience designing user-to-user experiences — viral loops, network effects, and organic growth in consumer products. A core part of my role is serving as an AI multiplier — raising AI fluency across the organization, not just within product teams. I\'ve helped build and lead 9+ AI Buildathons across onX, where employees prototype real solutions and surface high-value opportunities. I present regularly on AI opportunities and capability direction. My path here after leaving the finance and consulting space started at a coding bootcamp, where I learned Swift, and then building an iOS app at a conservation nonprofit. That hands-on instinct evolved into product leadership across Ragnar Relay, Medifast, and Addepar — spanning consumer, platform, and B2B contexts. Outside work: professional ski coach, whitewater kayaker, Eagle Scout. Always happy to connect on AI product strategy, outdoor tech, or the craft of product management.
Experience
Lead Senior Product Manger
Jan 2026 — Present
Lead AI product strategy across onX\'s product lines, defining how LLM capabilities are evaluated, prioritized, and shipped. Shape AI Product Governance alongside senior leadership — defining launch-readiness criteria, quality standards, and evaluation frameworks.• Serve as an AI multiplier across onX — building and leading 8+ AI Buildathons where employees prototype solutions and surface high-value opportunities for AI adoption. Present regularly on AI opportunities and capability direction.• Leading 0→1 discovery and development of AI-powered map experiences that surface contextual recommendations — shifting the product from a powerful tool toward an intelligent assistant that helps users plan and decide.
Education
Westminster University
Bachelor of Science (B.S.), Finance, General
Skills
- Business Development
- Microsoft Office
- Financial Analysis
- Market Research
- Customer Service
- Lean Manufacturing
- Budgeting
- Event Planning
- Consulting
- Lean Tools
- Microsoft Excel
- Powerpoint
- Customer Relations
- Business Analysis
- Swift
- Microsoft Word
- Due Diligence
- Investments
- Critical Thinking
- Value Stream Mapping
- Online Marketing
- Problem Solving
- Marketing Strategy
- Photoshop
- Strategic Planning
- Indesign
- Analysis
- Objective-C
- Github
- Budgets
- Business Process Mapping
- Public Relations
- Lean Transformation
- Business Strategy
- Promotions
- Data Analysis
- Entrepreneurship
- Research
- Management
- Team Building
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