Jessica Ross

About Jessica Ross

I’m Jess Ross—a dreamer, builder, and creative leader with 15+ years of experience turning bold ideas into experiences that inspire. My career spans television, digital, live events, and product development, but the throughline is always the same: taking big ideas and making them achievable, memorable, and joyful. I began in television production and quickly pivoted to digital, helping pioneer original content strategies before streaming was mainstream. Since then, I’ve scaled productions from scrappy shoots to multimillion-dollar campaigns, led cross-functional teams of 200+, and built systems that keep creativity and execution in sync. Today, at WeCool Toys, I’ve expanded my toolkit into product development and global project management—launching licensed toys by building creative workflows that bridge design, marketing, and operations across continents. It’s the perfect extension of my passion for storytelling: moving from screens and stages into the hands of consumers. What I bring: a mix of creative vision, operational excellence, and team-first leadership. I thrive in the space where strategy meets story—whether that’s developing new partnerships, building brand activations, or simply ensuring the people behind the magic feel supported and celebrated. If you’re looking for someone who can dream big, plan smart, and deliver with heart—I’d love to connect.

Experience

1. New Product Developer

   Wecool Toys Inc

   Aug 2024 — Present · Point Pleasant Beach, NJ, US

   As New Product Developer at WeCool Toys, I get to bring innovative and creative toys to life—blending creativity, strategy, and a little bit of magic into every project. From brainstorming new ideas and building mood boards to diving into market research and working hands-on with samples and prototypes, I’m involved in every step of the process.Specializing in licensed products, I have the incredible opportunity to infuse beloved characters and franchises into toys and craft kits, creating products that spark imagination and joy. At WeCool Toys, we’re on a mission to redefine the toy and crafts industry with fresh, exciting, and innovative ideas that bring the magic of play into everyday life.With a background in television, digital media, and branded content, my journey has always been about storytelling and world-building—and now, I get to channel that passion into products that inspire creativity and fun.• Serve as operational bridge between US, UK, and Hong Kong teams• Built and implemented cross-time-zone workflows for licensed product pipelines• Developed briefing tools, creative asset libraries, and approval processes• Scaled 2 launches in 2025 to 55 launches in 2026• Lead collaborative syncs to align marketing, creative, and product teams

Education

• Monmouth University

  Bachelor of Arts (BA), Radio, Television, and Digital Communication

  2002 — 2006

Skills

• Live Events
• Sap
• Video Production
• Documentaries
• Digital Media
• Broadcast
• Outlook
• Movie Magic Budgeting
• Producing
• Talent Booking
• Microsoft Excel
• Pre-Production
• Reality
• Media Production
• Powerpoint
• Live Broadcast
• Production Managment
• Microsoft Word
• Events Coordination
• Television
• Field Producing
• Project Management
• Event Planning
• Post Production