Rossi Fernandes

Lead, Special Projects @Reliance Industries Limited

Content for our brand portalPublishing unbiased content on all things consumer electronics and home appliances.Designing customer experiencesIdeating, planning and designing product customer experiences for Reliance Digital and Jio stores.Change ManagementIdeating, designing assets, communicating and training employees on our brand vision and mission. Training development Creating in-depth technical training content for training teams to deliver to stores, country-wide. Product analysis Offering consumer-end and performance insights on to internal product sourcing and development teams. Technical engineer’s career developmentCreating thorough and intuitive troubleshooting guides and training plans for technical executives across India. Inputs on hiring processes, filtering of candidates, career paths and talent development.Product TrainingHosting Train-the-trainer programs on product knowledge. Training hundreds of store staff, trainers, across Reliance Digital, Digital Xpress, DX Mini, Jio stores. Building Jio/LYF product contentDesigned the training framework and responsible for creating product and sales training content for the LYF brand of smartphonesGenNext startups Offering insights into customer behaviour, technology trends, ideation and helping liaison with internal teams, and rolling out PoC.