Ross Grimes

I get to lead awesome people who do awesome things

Role
Director, Marketing Consulting at Chick-fil-A Corporate Support Center
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ross Grimes

Brands that win have a deep commitment to the consumers who fuel their current business, as well as those who are positioned to move their business into the future. What keeps them on top is their ability to strategically develop products, services, communications and experiences that seamlessly intertwine future opportunities with present marketplace realities.In my career, I\'ve focused on developing and executing strategic marketing programs that deliver brand objectives while tapping into new sources of business growth. I have a background in Multicultural and Total Market media planning, complemented with an emphasis on digital innovation and consumer insights. As a manager, I place an emphasis on team-building, talent development, recruitment and retention. Too many companies focus on the bottom line so intently that they neglect the impact that culture and people have on the health and success of the organization. As a collaborative servant-leader, I focus on empowering my team to maximize our collective potential while also fostering individual career growth. I have been blessed to contribute to and grow the business of top companies such as Procter & Gamble, Allstate, Kraft, Kellogg\'s and now Chick-fil-A.Career Highlights:2018 - Named “Rookie of the Year” by CFA Marketing Department2018 - Completed MBA2017 - Accepted new position at Chick-fil-A2016 - Began MBA at Purdue University 2015 - Presenting contributor on agency pitch for P&G media business2014 - Led P&G Integrated Agency Team behind multi-city retail program2012/3 - Led integrated agency team in developing launch strategy for branded entertainment documentary 2011 - Named Integrated Agency Lead for P&G\'s My Black Is Beautiful inter-agency team2011- One of five selected from corporate HQ for first-ever global mid-manager advisory council 2008 - Led development of initiative designed to promote support of HBCU scholarships through online insurance quoting. 2007 - AdColor Rising Star nominee

Experience

  1. Director, Marketing Consulting

    Chick-fil-A Corporate Support Center

    Feb 2023 — Present · Atlanta, GA, US

Education

  • Purdue University Daniels School of Business

    Master of Business Administration (MBA), Business Administration and Management

    2016 — 2018

  • Northwestern University

    Bachelor of Science (B.S.), Journalism

    1999 — 2003

  • Riverwood International Charter School

    High School Diploma, International/Global Studies

  • Northwestern University

    Post-Baccalaureate Certificate, Business Practices

    2015 — 2016

Skills

  • Marketing
  • Comscore
  • Digital Media
  • Digital Strategy
  • Advertising
  • Strategy
  • Communications Planning
  • Multicultural Marketing
  • Integrated Marketing
  • Digital Marketing
  • Media Strategy
  • Media Relations
  • Media Planning
  • Media Buying

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Ross Grimes — Director, Marketing Consulting at Chick-fil-A Corporate Support Center in Atlanta, GA, US | Unifers