Ross Greenblat
Director of Content Production Wow Studios @Whirlpool Corporation
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WORK HISTORY
Director of Content Production Wow Studios @Whirlpool Corporation
Chicago, IL, US
Director of Content Production at Whirlpool Corp’s internal creative studio, leading a team of Content Producers to create branded and product content for our portfolio of brands.
EDUCATION
Arizona State University
Bachelor of Science, Graphic Information Technology
SKILLS
ABOUT ROSS GREENBLAT
I’m an award-winning Executive Producer with deep experience leading integrated campaigns across global brands in both agency and in-house settings. As one of the founding members of Whirlpool Corp’s WoW Studios, I’ve helped build the in-house production team from the ground up—shaping it into a strategic and creative engine that delivers standout results.At WoW Studios, I lead the production of multimillion-dollar brand campaigns, product launches, and experiential activations across KitchenAid, JennAir, Maytag, Amana, and Whirlpool. My work includes the high-profile KBIS 2025 activation, which surpassed all KPIs, earning 65% share of voice, over badge scans, 1B+ press impressions, and 7 industry awards.My work has been recognized by Cannes Lions, D & AD, One Show, Clio, and Addy Awards, but I’m most proud of building collaborative, high-performing teams and mentoring producers and brand partners to bring ambitious ideas to life.Let’s connect if you’re passionate about storytelling, strategic production, or evolving what in-house creativity can achieve.Please visit my website for examples of my workrossgreenblat.com/work
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