Ross Gandy
Director of Ecommerce @Wahoo Fitness
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WORK HISTORY
Director of Ecommerce @Wahoo Fitness
Oversee demand generation, revenue, P&L, pricing, forecasting, SEO, SEM, and on-site merchandising for wahoofitness.com across six geographies: US, Canada, UK, EU, Australia, and Japan. • Grew 2022 YOY direct-to-consumer channel mix to 26% from 19% of company sales. • Manage team of three employees, back-end developer, front-end developer, and eCommerce manager, to inform, inspire and influence our consumer base of endurance athletes through our website, apps, and email. • Manage CRO agency, SEM agency, SEO agency to acquire, remarket, convert and cross-sell consumers on the ecosystem of Wahoo products. • Utilized customer data platform to operationalize diverse data sets to develop 360° view of the consumer through transactional data, product usage data, and site interaction, leading to more targeted messaging and offers.
EDUCATION
University of Georgia - Terry College of Business
MBA
Emory University
BA
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