Rossella Toti
Digital Media Manager @ING Italia
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WORK HISTORY
Digital Media Manager @ING Italia
Milan, IT
Planning of digital media campaigns and activities in a full funnel approach.Implementation and monitoring of ongoing performances through dedicated tools and dashboard.Collaboration in defining the whole communication strategy of The Bank and alignment of digital media with the overall brand and media strategy.Optimizations of campaign through A/B testing.
EDUCATION
IULM University
EXECUTIVE MASTER, Social Media Marketing & web communication
Università Bocconi
Economics for arts, culture & entertainment, economics arts
Talent Garden
Growth Hacking Marketing Master, Digital Marketing
SKILLS
ABOUT ROSSELLA TOTI
Versatile Digital Marketing Manager with 10+ years of experience in mutiple business and sectors. Currently focused in managing ING digital media activities along the whole funnel.Core skills- Digital Media Planning (awareness, consideration and performance channels)- Tracking results and optimikzing campaigns on performance channels- Manage end-to-end digital projects- Liaise with Marketing, Sales and Product development teams to ensure brand consistency and target alignment
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