Rossella Mossotto

Marketing Consumer - Head of Consumer Services @TIM

Rome, IT

Head of Services (Mobile, Fixed, Innovative, Financial, Energy)- Consumer Marketing DepartmentResponsible for the development and management of the service portfolio and the definition of marketing plans, ensuring the profitability of the portfolio and maximizing revenue beyond the core business. This includes:Developing and launching new services in line with market trends and customer needs.Managing the entire lifecycle of existing services, including pricing, promotion, and go-to-market strategies.Defining and executing marketing plans to drive adoption and usage of services.Analyzing service performance and identifying opportunities for improvement.Overseeing the Customer Platform to enhance customer experience and engagement.Key Services within the portfolio: TIM Energia, Assicurazioni, 5G, eSIM, TIM Voce WIFI, 3G Switch OFF, Personal Cloud, PEC, SPID, Voting, Banking, Ticketing, One Number, Carrier Billing, Security, TIM Mail.Focus Areas:Driving revenue growth through innovative service offerings and effective marketing campaigns.Expanding the customer base and increasing customer lifetime value.Maximizing profitability of the service portfolio.Enhancing customer satisfaction and loyalty.Staying ahead of the competition in the rapidly evolving telecommunications market.

MIP Politecnico di Milano

Master, Media - Telco

Sapienza Università di Roma

Engineering, Telecommunication

Luiss Business School

Executive MBA