Rossella Fazio
Client Director @Intarget
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WORK HISTORY
Client Director @Intarget
Milan, IT
Designing the customer strategy on a relationship and business level, based on clients’ analysis, industry landscape, agency’s goals (top-down) and forecast (bottom-up)- Defining yearly budget & forecast, with quarterly evaluations of results- Building and nurturing a long term quality relationship with executives- Coaching, coordinating and leading the main strategic & consultancy projects on a high level, related to Content & Branding, Media, Audience Discovery, Market Analysis, etc- Acting as primary strategic & leading point of contact for the internal team and the main clients- Constant update about industry and digital trends, agency’s offering- Meeting and presenting consultancy and economics proposals- Negotiating commercial agreements.
EDUCATION
Università degli Studi di Udine
MA, Relazioni Pubbliche d'Impresa
Universität Erfurt
Erasmus semester
Università degli Studi di Udine
BA, Relazioni Pubbliche
ABOUT ROSSELLA FAZIO
16 years in Digital Marketing and Communication, working for significant international brands, both on local and multi-country projects. Especially focusing on the Fashion & Luxury vertical, I’ve also been working for companies in Pharma, Beauty, GDO, Finance, FMCG, Travel, etc. helping them to pursue their marketing & business objectives. As marketer I\'m aware of client\'s need to be coached and led to their marketing objectives and I\'m fully committed to pursue this goal, exploiting both my expertise and my natural attitudes. Multi-country projects experiences have stimulated my flexibility and ability to manage complex situations and pressing timelines. Sharp and creative thinking is essential to see beyond the day by day work and head to successful results. Specialties- Relations with clients/ suppliers, Project Management, Coaching, Team leading- Web Marketing, SEO/ Search Marketing, Digital Advertising, Web Analytics, Social Media Marketing, e-CRM- Digital & Brand Strategy, Info Design/ UX, Creativity & Communication, Product & Brand Communication.
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